Speak Up Now: Marketing in Times of Climate Crises (Vermeulen Wim)(Paperback)

- Explores the challenges and opportunities for companies that want to contribute to the sustainability of the planet - Offers practical communication models and inspiring case studies To ensure the well-being of the planet, we need marketing heroes on the barricades for a sustainable future. Research shows that more than 80% of consumers are looking at companies to take the lead in this transition. At the same time, it appears that less than 10% of the messages about sustainability are credible to the public. Speak up Now helps companies seize this historic opportunity and shows how we can make the shift to a world where business success goes hand in hand with the survival of the
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