Significa

When do London cabbies take oranges and lemons? How do marmalade droppers sell newspapers? Who eats the forbidden brownie at Starbucks?

Secret languages surround us. From graffiti writers, gondoliers, and gym rats to spies, sneakerheads, and Swifties ― every group creates a private lingo of jargon and gesture that eludes the rest of the world.

Not anymore.

In Schott’s Significa, Ben Schott ― bestselling author and master curator of the ungoogleable ― unlocks 53 of the most intriguing linguistic subcultures, including:

Casinos and crypto
Doctors and dog walkers
Bartenders and typographers
Stunt performers and church ushers
Paparazzi snappers and competitive eaters.

Painstakingly researched, lavishly illustrated and exquisitely designed, Schott’s Significa is more than a miscellany of secret languages.

It’s a celebration of the power of communication, the joy of connection, and the delight of discovery.
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