Service Design and Delivery (Macintyre Mairi)(Pevná vazba)

Service Design and Delivery provides a comprehensive overview of the increasingly important role played by the service industry. Focusing on the development of different processes employed by service organizations, the book emphasizes management of service in relation to products. It not only explores the complexity of this relationship, but also introduces strategies used in the design and management of service across various sectors, highlighting where tools, techniques and processes applicable to one sector may prove useful in another. The implementation methods introduced in the boo Service Design and Delivery - Mairi Macintyre od authora Mairi Macintyre a nakladatelství za skvělé ceny na e-shopu Martinus.cz
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