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Responsive Logos - Designing for the Digital World (Shaoqiang Wang)(Pevná vazba) - diskuze

Responsive Logos - Designing for the Digital World (Shaoqiang Wang)(Pevná vazba)
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Výrobce: Promopress

EAN: 9788416851904

Technological evolution gives people the possibility to receive information from different sources by means of various devices. In the field of branding, logos have to be optimized for smart phones, tablets, TVs and desktops and meet users' needs at the same time. It's not new; traditionally, a designer is used to preparing a few variants of the same logo to use for different purposes (horizontally, vertically, short, tall, small, etc.) in different media (book covers or spine, advertisements, positive/negative...). Today, in what is becoming a branding trend, the ability to adapt has assumed more importance given that within the diverse spectrum of current displays and formats a logo has to preserve its personality and identity in a wide range of sizes. Just like webpages, brands adapt and change their visual appearance depending on the width of display devices. For this, in

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AutorWang Shaoqiang
Jazykanglický
NakladatelstvíNakladatelství
Počet stran240
Rok vydania2018
Rok vydáníRok vydání
TypTyp

Cena od 1 126 Kč - 1 126 Kč v 2 obchodech

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