Rebel Ideas - Matthew Syed

Matthew Syed's phenomenal bestseller will change the way you think about success - forever. Rebel Ideas examines the power of 'cognitive diversity' - the ability to think differently about the world around us.It explains how to harness our unique perspectives, pool our collective intelligence and tackle the greatest challenges of our age - from climate change to terrorism. It draws on a dazzling range of case studies, including the catastrophic failings of the CIA before 9/11, a fatal communication breakdown on top of Mount Everest and a moving tale of de-radicalisation in America's Deep South.Rebel Ideas will strengthen any team or organisation, but has dozens of personal applications, too: from the art of personal reinvention to the remarkable benefits of personalised nutrition. It shows us how to become more creative, how to collaborate in a world becoming more interconnected, and how to break free of the echo chambers that surround us all.It's time to think differently...ReviewOn a vital and still-overlooked topic, Matthew Syed has assembled a compelling base of evidence from a wide range of scientists. If that sounds intimidating, don't worry: Syed is a superb storyteller. I couldn't put the book down, and I learned so much. A stunning achievement ? The Undercover EconomistA gripping read, full of intelligence and perspectiveWill change the way you think about success and even about lifeA master of the genre ? The TimesEntertainingly weaves together stories from business
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