Quality Time - The True Value of Social Media (Favier Jaap)(Paperback / softback)

More than ever, marketers need to understand how they can help and support the precious time between friends--the consumer's Quality Time. Fewer and fewer people interact through traditional institutions (e.g., church, social clubs, etc.). As people lost touch with friends and neighbors, they lost the need for brands. But Quality Time is back--through the new forms of soscial media. Quality Time shows how to make those interactions and relationships most meaningful and
více informací