Proximity Paradox - How to Create Distance From Business As Usual And Do Something Truly Innovative (Varricchio Alex)(Paperback / softback)

The Proximity Paradox will show you how to step back from your business to focus your creativity and meet your clients' needs "Innovative ... It's a much-needed perspective on how to escape inside-the-box thinking." -- Publishers Weekly Traditional business structures love stability and predictability. Yet many organizations believe the two essential ingredients for long-term success are creativity and innovation. Kiirsten May and Alex Varricchio, founders of the marketing agency UpHouse, call the relationship between these two opposing expectations the Proximity Paradox(TM) -- the belief that those who are closest to a subject are best qualified to innovate for it when, in reality, intense proximity limits creativity. Instead, people need to create distance from challenges in order to see the best way forward. May and Varricchio believe that until we can separate innovation and
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