Please Look After This Bear - Aishwarya Subramanian

An exploration of Paddingon the Bear as an international cultural phenomenonIn 1958, a little marmalade-loving brown bear from Peru named Paddington was introduced to the post-war British public. Inspired by his creator Michael Bond's memories of displaced Jewish children in the United Kingdom during World War II, Paddington became a symbol of how to treat refugees with kindness. Author Bond was clear from the outset about Paddington's refugee status. Nearly sixty-five years later, the bear's legacy has evolved into a transmedia phenomenon; his once marginalized image has now been licenced to numerous British organisations -- such as Barbour and Marks & Spencer -- and more recently, even become a symbolic figurehead of national mourning following Queen Elizabeth II's death in 2022.Please Look After This Bear analyzes the titular character's transformation from displaced Peruvian bear to member of a wealthy, upper-class West London family, raising questions about migration, assimilation, tolerance, and national identity. The first of its kind to trace the publication history of the Paddington stories, this cutting-edge, critical text not only offers a unique sociocultural biography on the series' origins and background, but looks closely at its contemporary adaptations and afterlives, citing its emergence as a British cultural symbol across the globe. To date, Paddington books have been translated into forty languages (including Latin) and have sold more than 35 million copies
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