Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You - How Networked Markets Are Transforming the Economyand How to Make Them Work for You (Parker Geoffrey G.)(Paperback)

An inside look at the revolutionary business power of the platform—from the experts who helped discover how it works. Facebook, PayPal, Alibaba, Uber—these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first “owner’s manual” for creating a platform market Platform Revolution - Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary od authora Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary a nakladatelství za skvělé ceny na e-shopu Martinus.cz
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