Planning Health Promotion Programs - An Intervention Mapping Approach (Bartholomew Eldredge L. Kay)(Pevná vazba)

The Intervention Mapping bible, updated with new theory, trends, and cases Planning Health Promotion Programs is the "bible" of the field, guiding students and practitioners through the planning process from a highly practical perspective. Using an original framework called Intervention Mapping, this book presents a series of steps, tasks, and processes that help you develop effective health promotion and education programs using a variety of approaches. As no single model can accurately predict all health behavior or environmental changes, this book shows you how to choose useful theories and integrate constructs from multiple theories to describe health problems and develop appropriate promotion and education solutions. This new fourth edition has been streamlined for efficiency, with information on the latest theories and trends in public health, including
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