People Love You: The Real Secret to Delivering Legendary Customer Experiences (Blount Jeb)(Pevná vazba)

What you experience is what you remember. The more emotional the experience, the deeper it is branded into your memory. Experience has a massive impact on buying decisions. Every touch point, every time you or someone in your company engages a customer, it creates an experience - something they remember. When they have a negative experience, they tend to vote with their feet (and their wallets) and head straight to your competitors. When customers have positive emotional experiences, it anchors them to your brand, your product or service, and ultimately to you.  In the twenty-first century, competitive advantages derived from unique products are services are short-lived because competitors are able to quickly and easily duplicate or match your offering. Likewise a focus on customer satisfaction and loyalty will no longer give you the competitive edge.  Delivering a legendary customer experience has emerged as the single most important competitive advantage for companies across all industries. In People Love You you’ll learn the real secrets of customer experience including:  7 Essential Principles of Customer Engagement5 Levers for Creating a Legendary Customer ExperienceThe Secret to Bridging the Experience GapHow to Leverage the Pull Strategy to become a Trusted Advisor2 Most Important Rules for Dealing with Pissed-off Customers In a hypercompetitive, global marketplace  protecting your company’s customer base, the lifeblood of your business, must
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