Online Research Methods in Sport Studies (Cleland Jamie)(Paperback)

The internet and digital technologies have transformed sport and the way that we research sport, opening up new ways to analyse sport organisations, fan communities, networks, athletes, the media and other key stakeholders in the field. This engaging and innovative book offers a complete introduction to online research methods in sport studies, guiding the reader through the entire research process and bringing that process to life with sport-related cases and examples. Covering both qualitative and quantitative methods, the book introduces key topics such as generating a research idea, implementing the research design, maintaining good ethical standards, and collecting, analysing and presenting data. It explains how to conduct online surveys, online interviews and online ethnography in practice, and every chapter contains individual and group activities to encourage the
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