Nudge - The Final Edition (Thaler Richard H.)(Pevná vazba) - diskuze

An updated and refreshed edition of the groundbreaking book that shows how people can be nudged toward decisions that will improve their lives  “If you’ve read Nudge and think you fully grasp the concept and its uses, you are mistaken. The new edition significantly deepened my understanding of what nudges are and how they can be employed. It truly is a must-read.”-Robert Cialdini, New York Times bestselling author of Influence  “Few books can be said to have changed the world, but Nudge did. The Final Edition is marvelous: funny, useful, and wise.”-Daniel Kahneman, #1 New York Times bestselling author of Thinking, Fast and Slow   Since the original publication of Nudge more than a decade ago, the word “nudge” has entered the vocabulary of businesspeople, policymakers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 “nudge units” in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful “choice architecture”—a concept the authors invented—to help us make better decisions for ourselves, our families, and our society.   Now, the authors have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years as well as the explosion of new research in numerous academic disciplines. It offers a wealth of new
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