Nonprofit Marketing Guide - High-Impact, Low-Cost Ways to Build Support for Your Good Cause (Leroux Miller Kivi)(Paperback)

A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a mar The Nonprofit Marketing Guide - Kivi Leroux Miller od authora Kivi Leroux Miller a nakladatelství za skvělé ceny na e-shopu Martinus.cz
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