No Nonsense: Attract New Customers: 100+ Ideas to Bring in More Customers (Wilson Jerry R.)(Paperback)

Your customer-centric guide to everything from dealing with that unhappy customer to why not to give up on lost customers. This must-read book provides you with the mindset, tools, and techniques you need to successfully prospect for new customers. --Roger Looyenga, chairman/CEO (ret.), Auto-Owners Insurance For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration, and knee-jerk reactions. No Nonsense: Attract New Customers takes the mystery out of creating an ongoing plan with proven tactics to keep the phone ringing and the door swinging. The basic concept: Attract an endless flood of new customers at little or no cost No Nonsense: Attract New Customers demonstrates that you don't have to use expensive and never-ending sales events, coupled with expensive advertising and energy-zapping
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