Neuroscience for Organizational Communication: A Guide for Communicators and Leaders (McHale Laura)(Pevná vazba)

Part 1. Introduction to neuroscience for corporate communications. - Chapter 1. Why should communicators care about neuroscience? - Chapter 2. The changing landscape. - Chapter 3. Let's get neurological. - Chapter 4. The body politic. - Part 2. The neurocommunicator's toolkit. - Chapter 5. The coming of neuroleadership. - Chapter 6. The braking system. - Chapter 7. The toolkit. - Chapter 8. The neuroscience of Aristotle. - Chapter 9. The culture club. - Part 3. The psychology of the corporate communications team. - Chapter 10. Communicator, heal thyself. - Chapter 11. Safe space. - Part 4. Self-care for corporate communications professionals. - Chapter 12. Communicating trauma and loss. - Chapter 13. The neuroscience of compassion. - Epilogue. Practice what you
více informací