My Life in Advertising and Scientific Advertising (Hopkins Claude C.)(Paperback)
Výrobce: NTC Publishing Group
EAN: 9780844231013
Výrobní číslo: 9780844231013
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail
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