Microtrends - Mark J. Penn
Výrobce: Twelve
EAN: 9780446699761
The adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles. "The ideas in his book will help you see the world in a new way." --Bill Clinton "Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends." --Bill Gates
In 1982, readers discovered Megatrends. In 2000, The Tipping Point entered the lexicon. Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live. Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in
In 1982, readers discovered Megatrends. In 2000, The Tipping Point entered the lexicon. Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live. Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in
Parametry
| Autor | Mark J. Penn |
| Jazyk | anglický |
| Nakladatelství | Nakladatelství |
| Počet stran | 454 |
| Rok vydania | 2009 |
| Rok vydání | Rok vydání |
| Typ | Typ |
Cena od 356 Kč - 356 Kč v 2 obchodech
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