Message Matters: Succeeding at the Crossroads of Mission and Market (Leet Rebecca K.)(Paperback)

It's a common nonprofit complaint, "When we're dealing with such important issues why aren't more people listening?" It may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. Message Matters: Succeeding at the Crossroads of Mission and Market helps you do both. It shows you how to develop messages that resonate with your audience's desires so they take the action you want. Message Matters gives you a simple framework for making strategic decisions and guides you through five steps to produce a powerful, activating message. You'll learn how to: Clarify the action you wantPinpoint who you want to take actionDiscover what your audience wants, hopes for, and desiresFind the shared desires between your organization and your
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