Measuring the User Experience - Collecting, Analyzing, and Presenting Usability Metrics (Albert William (Director Design and Usability Center Bentley University USA))(Paperback)

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke an Measuring the User Experience - William Alber, Thomas Tullis od authora William Alber, Thomas Tullis a nakladatelství za skvělé ceny na e-shopu Martinus.cz
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