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Measuring Customer Experience - How to Develop and Execute the Most Profitable Customer Experience Strategies (Klaus Philipp)(Pevná vazba)

Measuring Customer Experience - How to Develop and Execute the Most Profitable Customer Experience Strategies (Klaus Philipp)(Pevná vazba)
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EAN: 9781137375452

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience

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