McQuail's Media and Mass Communication Theory (McQuail Denis MA PhD DipPSA)(Paperback / softback)

"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained." Professor Sonia Livingstone Department of Media and Communications, London School of Economics and Political Science

Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research, offering a uniquely comprehensive and balanced guide. It maintains the narrative of earlier editions into the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today.

New to this edition: An increased focus on conceptualizing 'mass' media and communication and media theory in an age of big data, algorithmic culture, AI,
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