Marketing to Gen Z: The Rules for Reaching This Vast--And Very Different--Generation of Influencers (Fromm Jeff)(Paperback)

With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan.In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filterAvoid blatant advertising and tap influencer marketingUnderstand their language and off-beat humorOffer the shopping experiences they expectMarketing to Gen Z dives into and explains all this and much more, so
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