Making Media: Production, Practices, and Professions (Deuze Mark)(Paperback)

'Making Media' uncovers what it means and what it takes to make media, focusing on the lived experience of media professionals within the global media, including rich case studies of the main media industries and professions: television, journalism, social media entertainment, advertising and public relations, digital games, and music. This carefully edited volume features 35 authoritative essays by 53 researchers from 14 countries across 6 continents, all of whom are at the cutting edge of media production studies.

The book is particularly designed for use in coursework on media production, media work, media management, and media industries.

Specific topics highlighted:
the history of media industries and production studies; production studies as a field and a research method; changing business models, economics, and management; global concentration and
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