Leap - Howard Yu

Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can\'t shield them from copycats. So what can we do—and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition? In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today\'s marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimag Leap - Howard Yu od authora Howard Yu a nakladatelství za skvělé ceny na e-shopu Martinus.cz
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