International Business: The Challenges of Globalization, Global Edition (Wild John)(Paperback / softback)

For international business courses. Develop cultural understanding in international business International Business: The Challenges of Globalization is a brief, yet comprehensive intro to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB) and the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features and real-world examples, the authors present a fresh take on the subject. The 10th Edition has been thoroughly updated with ongoing changes in IB to ensure that it remains current and relevant to those pursuing a career as a global entrepreneur. Hallmark features of this title An easy-to-read, integrative text An integrative organizing framework helps students understand how all concepts of IB are related. Conceptual material and specialized business activities are described using concrete terms. Culturally rich chapter introductions use real world examples to sensitize readers to different cultures they may do business with in the future. Comprehensive, yet concise coverage of concepts Global Sustainability boxes promote social, economic, and environmental awareness. Culture in the Global Workplace sections further introduce readers to different cultures and the way those people view business. New and updated features of this title Current, relevant content NEW and UPDATED: Chapter-opening vignettes, closing cases, examples,
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