Integrated Marketing Communication: Creative Strategy from Idea to Implementation (Blakeman Robyn)(Paperback)

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EAN: 9781538176337

This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats. The fourth edition includes new case studies and increased discussion of digital and social media

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Integrated Marketing Communication: Creative Strategy from Idea to Implementation (Blakeman Robyn)(Paperback)

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