In Search of the Perfect Peach: Why Flavour Holds the Answer to Fixing Our Food System (Fubini Franco)(Pevná vazba)

WINNER: The Guild of Food Writers Investigative Food Writing Award, 2025!WITH A FOREWORD FROM TIM SPECTOR, author of The Diet Myth, Spoon-Fed and Food for LifeNamed BBC Radio 4's The Food Programme Book of the Year, chosen by Dan Saladino"Kitchen Confidential dances with Peaches, Oranges, and Tomatoes."Dan Pope, HUNGRY podcastLet flavour guide our food choices – and lead us to a better food future. In Search of the Perfect Peach shows us how this simple desire can bring about a healthier, tastier and brighter future for our food, the people who produce it and the soil it grows in.That first bite of a perfectly ripe peach can be truly transformative – a joyful moment that will stay with you forever. For Franco Fubini, founder and CEO of Natoora, this encounter also leads him to realise that flavour is not simply a fleeting, visceral experience but a window into the farmer, a connection to our natural environment and a taste test for our food system.What makes a great-tasting tomato? Why is scarring on a greengage a good sign? Does ‘eating local’ narrow our priorities to the exclusion of others? In Search of the Perfect Peach follows Franco as he navigates the food system in pursuit of this elusive element. As he takes us from Sicily’s citrus groves to the streets of Mexico City, he shows how we have allowed the wider industry to compromise on more than just flavour.Franco’s search for the Greta peach culminates in his own clarity and conviction: by looking to flavo
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