HBR's 10 Must Reads on Platforms and Ecosystems (Review Harvard Business)(Paperback / softback) - diskuze

Help your company adapt to the new rules of competition.If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We''ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.This book will inspire you to:Assess the threat of disruption from platforms in your industryDecide whether and how to play with increasingly powerful platform businessesChoose the right strategy for transforming your product into a platformHarness network effects to maximize value for the partners in your ecosystemShift from managing products to managing interactionsLearn when moving first and growing fast will work—and when it won’tManage winner-take-all dynamicsThis collection of articles includes "Pipelines, Platforms, and the New Rules of Strategy," by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; "Strategies for Two-Sided Markets," Thomas R. Eisenmann, Geoffrey Parker, and Marshall W. Van Alstyne; "Finding the Platform in Your Product," by Andrei Hagiu and Elizabeth Altman; "What''s Your Google Strategy?," by Andrei Hagiu and David B. Yoffie; "In the Ecosystem Economy, What’s Your Strategy?," by Michael G. Jacobides; "Right Tech, Wrong Time," by Ron Adner and Rahul Kapoor; "Managing Our Hub Economy," by Marco Iansiti and Karim R. Lakhani; "Why Some Platforms
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