Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know (Husemann-Kopetzky Markus)(Paperback)

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EAN: 9783947897001

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"Favorite 5 Books on Pricing"
―Journal "Consumer Neuroscience in Business", issue June 2019, p. 21"Best 3 Product Pricing Books of All Time"
―Bookauthority.org"This book is an absolute must-read for any business owner or marketer."
―Brian Tracy, Best-Selling Author, "The Psychology of Selling""The Handbook on the Psychology of Pricing is a masterpiece."
―Phil McGee, President, Decision Breakers, and Host of Shoppernomics PodcastHow to Make Your Prices (Almost)

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Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know (Husemann-Kopetzky Markus)(Paperback)

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