Gorillas Can Dance: Lessons from Microsoft and Other Corporations on Partnering with Startups (Prashantham Shameen)(Pevná vazba)

Faced with disruption brought about by digitalization, multinational corporations are realizing the value of partnering with external actors--including start-ups. However, while established corporations and start-ups do have complementary capabilities that could result in win-win collaboration, they often find that developing productive partnerships is not straightforward. The very thing that attracts them to each other - their significant differences - also makes it difficult to work together. There, the partnering process must be approached not only enthusiastically but thoughtfully, by addressing these systemic asymmetries through focusing on the three pillars of synergy, interface, and exemplar. In this book, drawing upon over a decade of research in multiple locations - including China, German, India, Israel, Kenya, South Africa, UK and US - Professor Shameen Prashantham
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