From Impressed to Obsessed - Jon Picoult
Výrobce: McGraw-Hill
EAN: 9781264258789
Stop satisfying your customers - and start impressing them - using the strategies of Apple, Costco, Disney, and other industry dominators. If you're aspiring to satisfy your customers, then you're aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Renowned customer experience expert Jon Picoult takes you on a mesmerizing journey, showing how customer loyalty is as much about shaping people's memories as it is about shaping their experiences. Through captivating stories and studies, Picoult explains the 12 breakthrough, psychology-based strategies that successful companies use to impress customers, so they then become obsessed with the business' products and services, and encourage others to do the same. Filled with actionable
Parametry
Autor | Jon Picoult |
Jazyk | anglický |
Nakladatelství | Nakladatelství |
Počet stran | 288 |
Rok vydania | 2021 |
Rok vydání | Rok vydání |
Žánr | Žánr |
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