Five Stars - The Communication Secrets to Get From Good to Great (Gallo Carmine)(Paperback)

How to master the art of persuasion--from the bestselling author of Talk Like TED.

Ideas don't sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn't good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a "soft" skill--it is the human edge that will make you unstoppable, irresistible, and irreplaceable--earning you that perfect rating, that fifth star. In Five Stars, Carmine Gallo breaks down Aristotle's ancient formula of persuasion to inspire contemporary audiences. As the nature of work changes and technology carries things across the globe in a moment, communication skills become more valuable--not less. When people express their ideas
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