Experience Economy - Competing for Customer Time, Attention, and Money (Pine II B. Joseph)(Pevná vazba)
EAN: 9781633697973
Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.Now with a brand-new preface, Pine and
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ValečovSvět stínuOliver Twist (anglicky) - Dickens CharRhodes Ben: The World As It Is: InsideDielo XII Preklady 1 - Milan RúfusDůkazy beze slov I. - Nelsen Roger B.Přirozené osvíceníO obrovi, který neměl srdce v těleCome SundownPraha rudolfínská - Fučíková EliškaUris Leon ExodusAlmanach Labyrint 2008