Event Communication - Theory and Methods for Event Management and Tourism (Mazza Barbara (Associate Professor Department of Communication and Social Research of the Sapienza University of Rome))(Paperback / softback)

Effective communication is vital in event management. Event Communication: Theory and Methods for Event Management focuses attention on communication studies as applied to Event Management, through the whole event mamangment process. It pays particular attention to the latest technological innovations with the event industry including virtual events and digital technologies. With a wealth of case studies and examples of best practice, is explains the communication process covering issues such as:•Relationship and integrated communication for the event stakeholder management•Event mix strategies and multilevel communication•Different typologies of users and consumer behaviour•Communication planning and results•Events storytelling: dramaturgy and metacommunication•How to increase engagement and deliver immersive experiences•Innovative digital technologies and virtual events•Evaluating event communication The Event Management Theory and Methods Series examines the extent to which mainstream theory is employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. Each compact volume contains overviews of mainstream management theories and methods, examples from the events literature, case studies, and guidance on all aspects of planned-event management. The series introduces the theory, shows how it is being used in the events sector through a literature review, incorporat
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