Emotion by Design - Greg Hoffman
Výrobce: Penguin
EAN: 9781847943569
Výrobní číslo: 9781847943569
'The marketing genius behind Nike . . .Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide? And what can any founder or marketer learn from them? Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.'Great story, amazing career, so inspirational . . .I couldn't put it down' Chris Evans'The ultimate playbook to unleash creativity in any team' Jake Humphrey, author of High Performance'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy'Brilliant . . .Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger' Nir Eyal, author of Hooked'This book made me smile in my soul' Mary Portas'Remarkable . . .A distinctive framework that will help marketers and creatives connect with their audiences like never before' Jonah Berger, author of Contagious
Parametry
Autor | Greg Hoffman |
Jazyk | anglický |
Nakladatelství | Nakladatelství |
Počet stran | 304 |
Rok vydania | 2023 |
Rok vydání | Rok vydání |
Žánr | Žánr |
Cena od 275 Kč - 397 Kč v 4 obchodech
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