E-Commerce Website Optimization - Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it (Van Tonder Johann)(Paperback / softback)

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EAN: 9781789664423

Conversion rate optimization (CRO) is a complex field and one that is rapidly evolving. It's about understanding people and their behaviour, not simply website visits. E-commerce Website Optimization provides an introduction, explaining the how and why, before focusing on techniques and tools to increase the percentage of visitors who buy from the site, and increase the amount that these visitors spend when they buy. Grounded in best-practice theory and research, this book brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites. In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization,

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E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do about It (Croxen-John Dan)(Paperback)

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