Dip - The extraordinary benefits of knowing when to quit (and when to stick) (Godin Seth)(Paperback / softback)

A New York Times, USA Today, and Wall Street Journal bestseller

In this iconic bestseller, legendary business thinker and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often and quit without guilt – until they commit to beating the right Dip.

Every new project (or job, or hobby, or company) starts out fun . . .then gets really hard, and not much fun at all. You might be in a Dip – a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac – a total dead end. What really s
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