Digital Marketing Analytics - Making Sense of Consumer Data in a Digital World (Hemann Chuck)(Paperback)

Distill Maximum Value from Your Digital Data Do It Now Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why Good news: neither have your competitors. It's hard But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing
Prioritize--because you can't measure and analyze everything Use analysis to craft experiences that profoundly
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