Digital Influence - Unleash the Power of Influencer Marketing to Accelerate Your Global Business (Backaler Joel)(Pevná vazba)

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EAN: 9783319783956

Offers practical guidance on how to incorporate influencers into international marketing strategy, from identifying them to potential risks
Contains interviews with top influencers and marketing executives from across the globeFeatures in-depth case studies of successful and less successful influencer

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