Design Process in Business - Design Council

Pearson Education Limited: This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous Total Design Management making design a part of everyone\'s concern. It makes use of a toolbox approach, offering in each chapter exposure to some of the range of tools and techniques with which design can be managed. From the Back Cover Design in Business is the first book to establish the strategic importance of design as an integrated process which incorporates a large numbe Design Process in Business - Design Council od authora Design Council a nakladatelství za skvělé ceny na e-shopu Martinus.cz
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