Decoding Logos: From LOGO Design to Branding - Wang Shaoqiang

This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition con Decoding Logos: From LOGO Design to Branding - Wang Shaoqiang od authora Wang Shaoqiang a nakladatelství za skvělé ceny na e-shopu Martinus.cz
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