Customer Relationship Management (CRM) for Medium and Small Enterprises - How to Find the Right Solution for Effectively Connecting with Your Customers (Specchia Antonio)(Paperback / softback)

Customer Relationship Management (CRM) systems are a growing topic among small and medium-sized enterprises, entrepreneurs, and solopreneurs, and it is completely clear that CRM is a tool that businesses should have in place to manage sales processes. Teams of salespeople must have a system to run their daily activities, and small businesses and solopreneurs must track their marketing effort, a functioning structure for maintaining their contacts with prospects and clients to improve the effectiveness of their sales effort. CRM tools, once only available to large corporations, is now powerful technology for small and medium businesses. Small and medium business are now able to implement CRM solutions under a more cost/effective balance as an alternative to traditional tools like Salesforce, Dynamics or Oracle. The reason for success is mainly the simplicity of the new tools and
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