Customer-Funded Business - Start, Finance, or Grow Your Company with Your Customers' Cash (Mullins)(Pevná vazba)

Who needs investors? More than two generations ago, the venture capital community- VCs, business angels, incubators and others -convinced the entrepreneurial world that writing business plans andraising venture capital constituted the twin centerpieces ofentrepreneurial endeavor. They did so for good reasons: thesometimes astonishing returns they've delivered to their investorsand the astonishingly large companies that their ecosystem hascreated.But the vast majority of fast-growing companies never takeany venture capital. So where does the money come from to startand grow their companies? From a much more agreeable and hospitablesource, their customers. That's exactly what Michael Dell, BillGates and Banana Republic's Mel and Patricia Ziegler did to gettheir companies up and running and turn them into iconicbrands.In The Customer Funded Business,
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