Culture and Consumption - New Approaches to the Symbolic Character of Consumer Goods and Activities (McCracken G)(Paperback) - diskuze

"This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." --Journal of Consumer Affairs" . . . fascinating . . . ambitious and interesting . . . " --Canadian Advertising Foundation Newsletter" . . . an anthropological dig into consumerism brimming with original thought . . . " --The Globe and Mail"Grant McCracken has written a provocative book that puts consumerism in its place in Western society--at the centre." --Report on Business Magazine" . . . a stimulating addition to knowledge and theory about the interrelationship of culture and consumption." --Choice"[McCracken's] synthesis of anthropological and consumer studies material will give historians new ideas and methods to integrate into their thinking." --Maryland Historian"The book offers a fresh and much needed
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