Cultural Tourism - Bob McKercher, Hilary du Cros, Chin Ee Ong

Cultural Tourism remains the only book to bridge the gap between cultural tourism and arts/heritage management. Previous editions explored how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to examine cultural tourism as it encounters the shocks and disruptions of the 21st century. An umbrella approach to cultural tourism represents a unique feature of the book, proposing solutions to achieve an optimal outcome for all sectors. In doing so, it provides a blueprint for producing top quality, long-term cultural tourism products and experiences. This new edition has been completely revised and updated to reflect the important developments in the field with new sections on:Increasingly relevant topics including climate change, the threat of de-globalization, under- and overtourism and national mythmaking. Experience creation, strategic visitor management, resilience building and Indigenous rights-based tourism development. Ethical and satisfactory cultural tourism experience in an age of rapidly developing technology. Written by experts in both tourism and cultural heritage management, this book will enable professionals and students to gain a better understanding of their own and each other's roles in achieving exceptional cultural tourism practices.
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