Crisis Ahead - Edward Segal

“Crisis Ahead is the ultimate and invaluable survival guide for business executives who are knee-deep in a crisis and a handy reference book for company officials who want to prepare for the inevitable. “ —Mitchell E. Marovitz, Ph.D., APR, Fellow PRSA; Chair, Public Relations Program Business and Management Department, The Graduate School University of Maryland Global Campus  Three Key Questions How many splashy scandals and crisis situations have befallen companies and public figures in the past week alone? How did the organizations and people at the center of those crises manage the situation? Did they survive with their reputations intact or are they facing an ongoing public nightmare that keeps building on itself in the era of social media?When, Not If, a Crisis Will Hit  This new book from veteran public relations expert Edward Segal is based on the following premise: it's not a matter of IF a scandal or crisis will hit, it's WHEN. How a company deals with it will have lasting impact on their reputation, profits, and more. But for most organizations, when a crisis hits, they're caught off guard and ill-prepared.   The COVID-19 PandemicCrisis Ahead includes a discussion of the early crisis management lessons that can be learned from how the government is responding to the pandemic national health emergency and advice on to deliver bad news to employees about the impact the COVID-19 pandemic is having on companies and organizations.  Test Your Crisis Plan Wh
více informací