Creative Economy - How People Make Money from Ideas (Howkins John)(Paperback)

Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include: Invent yourself. Be unique. Own your ideas. Understand copyright, patents and IP laws. Treat the virtual as real, and vice versa. Learn endlessly: borrow, re The Creative Economy - John Howkins od authora John Howkins a nakladatelství za skvělé ceny na e-shopu Martinus.cz
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