Creative Change - Jennifer Mueller

All corporate CEOs, top executives, and other business leaders say they want creativity and need real innovation in order to thrive in a competitive world. But according to startling research from former Wharton management professor Jennifer Mueller, the truth is that many business leaders chronically reject creative solutions and often embrace the familiar, even as they profess commitment to innovation. Mueller\'s research also reveals that it\'s not just CEOs, but educators, scientists, and many, many others who often struggle to accept new and creative ideas even when desired. Mueller parses Creative Change - Jennifer Mueller od authora Jennifer Mueller a nakladatelství za skvělé ceny na e-shopu Martinus.cz
více informací a parametry