Creating a Brand Identity: A Guide for Designers (Slade-Brooking Catharine)(Paperback) - diskuze
Výrobce: Laurence King Publishing
EAN: 9781780675626
Výrobní číslo: 9781780675626
Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is ideal for students, professionals and agencies working in the fields of: - Graphic Design
- Branding
- Brand Management
- Advertising
- Marketing
- Communications Authored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: - Defining the audience
- Analysing competitors
- Creating mood boards
- Naming brands
- Logo design
- Client presentations
- Rebranding
- Launching a new brand identity Case studies
- Branding
- Brand Management
- Advertising
- Marketing
- Communications Authored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: - Defining the audience
- Analysing competitors
- Creating mood boards
- Naming brands
- Logo design
- Client presentations
- Rebranding
- Launching a new brand identity Case studies
Parametry
Autor | Catharine Slade-Brooking |
Jazyk | anglický |
Nakladatelství | Nakladatelství |
Počet stran | 160 |
Rok vydania | 2016 |
Rok vydání | Rok vydání |
Typ | Typ |
Cena od 489 Kč - 539 Kč v 2 obchodech
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